Search engine algorithm and SEO
Published: - Central European Time (UTC+01:00). Author: Nikolajs Antonovs.
With every important update to the Google search algorithm core, a storm of questions about the update and a barrage of accusations arise on the web about Google allegedly "killing my website". However, when investigating Google as a suspect, we cannot find Google's involvement in the crime against websites.
Online search is an area of the economy in which Google, among others, does business. User requirements for their purposes in the SERP are not static and tend to increase in complexity. Google tries to satisfy the diverse search queries of impatient users with the best SERP and this is a simple market requirement for Google’s high competitiveness. Google's search algorithm is based on published policies that are freely available. In the case of a major planned search algorithm update that is not covered in the policy or is not fully covered, Google will make the policy changes in advance and communicate this in its public publications, e.g., this was the case with the policy change for "Mobile-First Indexing".
Thus, most likely, the downfall (killing) of a website after an algorithm update can be suspected of incompetent webmasters and self-proclaimed experts who want to hide from responsibility for dazibao that "Google is a website killer". Of course, part of the blame for the decline of a website after updating the Google algorithm lies with the owners or managers of websites who hired incompetent webmasters and fake SEO experts.
The way to get rid of stress after each Google algorithm update
To prevent stress and have a restful sleep, website owners should learn to hire competent webmasters and/or authorized SEO experts. To understand, check out my recommendations that I talked about for Hiring a third-party SEO agency.
All interested parties must clearly understand the fact that Google's search algorithm cannot contradict Google's policies. Yes, Google has problems related to the fight against spam, and its annual releases about this fight are similar to the reports of an unsuccessful police chief who reports on the number of people convicted in prisons, but not on public order on the streets. But if web spam directly affects a website with content that complies with Google's policies, then there are forms for reporting spam.
It makes sense for webmasters to take a deep dive into Google's policies to create relevant content. There you can find Google tips for creating relevant content, including tips for Discover and Google News content. Additionally, for Your Money or Your Life (YMYL) content and to create content with a high level of trustworthiness, it makes sense to study in detail the Search Quality Evaluator Guidelines and Stanford Guidelines for Web Credibility (see links below).
Website owners should hire competent webmasters and SEO experts who have in-depth knowledge of Google's policies. This can save them a lot of stress and keep website entities visible after Google search algorithm updates. Obviously, to play on the Google field you must accept Google's rules. It is also worth considering that Google may have a different opinion about the content of a website than yours.
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Copyright holder: Pixabay with free license. Author: OpenIcons.