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Create relevant content for a landing webpage

How to create relevant content for a landing webpage?

The way for creating relevant content for a landing webpage which will attract the target users to your products or to your services.

Introduction to creating relevant content for a landing webpage

People are looking information on their smartphones, at that time and in the place where they are comfortable: in line, in the subway, in public transport, and on their couch in front of a TV, dividing the attention between them both. They are always looking for the information they may need it: about food, about clothes, about a new car, about spare parts for an old car, about new films and TV series, about news of politics, sports and in general interesting information, a good restaurant for a romantic date, plan your vacation and so on. They want to know here and now. If you want to successfully receive modern consumers, then you must be ready to provide them with timely information for their changing needs and interests. You will need to consider and apply the appropriate techniques for all possible search queries for products and services that may be of interest to users.

Today, people have so much information on media that they will most likely give up content that does not cover their interest. Users become more selective in what they pay attention to.

Define Unique selling proposition

First, define the Unique selling proposition of your business:

  • What is unique about your business?
  • How your business differs from your competitors?
  • What positive signals of your products can attract targeted users?

Define the intentions of your target users and use

Next, define the intentions of your target users and customers. Each search query is a question of the user. You need to define what specific requests may be of interest to the target users of your business:

  • Explore long tail keywords that relate to your Unique selling proposition and apply the tool Answer The Public
  • Also for this purpose, the tool Google Trends and the Google Correlate can be useful.
  • Use the received long tail keywords as content in a meta title, in a meta description, in a tag H1 and in a description of your business in the main content of a homepage.
  • Create sections using an H2 tag for your specific products.
  • In a content for an H2 tag, use some question that might reflect the intent of your target users.
  • Next, create a detailed list with your products that can be perceived as answers to the above question and use here the HTML tags to the lists

Examples of long-tail keywords for target users

Apply the following questions for the long tail keywords "silk pajamas" - according to the research on the Answer The Publis:

  • Why - eg., why wear silk pajamas? and/or why silk pajamas?.
  • What - eg., what store sells silk pajamas?
  • Who - eg., who sells silk pajamas?
  • Are - eg., are silk pajamas comfortable? and/or silk pajamas good for your skin? and/or silk pajamas wort it?
  • How - eg., how much silk pajamas? and/or how to wash silk pajamas? and so on.

Of course, it's unlikely that you will be able to use all the available questions that relate to your product, but you can choose the questions with the greatest semantic value that can have a high level of interest for your target users. Anyway, try to create an answer to the potential question of your user "Where can I buy silk pajamas of burgundy color for 150 euros?" (this is just an example) and to similar questions/search queries.

Use of media objects

Probably you already know the phrase "One image is worth a thousand words". However, we must take into account that each image very much lowers a download speed of a webpage for mobile devices. But we already have Google's first mobile index and that download speed for mobile users is a ranking factor for your website - Using page speed in mobile search ranking of the Official Google Webmaster Central Blog. The following techniques can help you with this:

✧ Use only one image in the direct download stream of any webpage. If you want to have additional images on the web page, delete them from the direct download stream and set them as the value for the button, eg.:


...a class=button href=//yourdomain.zzz/images/image.jpg>Image of our category... 

Use here the tag a. For preloading, use the Resource Hints documentation of W3.

✧ Check the documentation Responsive Images of Google Web Fundamentals.

✧ Check the documentation Lazy Loading Images and Video of Google.

✧ Check the documentation CSS background-image Property of W3.

The same can apply for your videos. However, to install the video it will be more useful to remove all the videos from the direct download stream. This is due to the fact that most videos have a huge volume that can be a critical resource for direct download. However, to preload your video, you can use the documentation Fast Playback with Video Preload of Google Developer.

Check information about usage image in the article Structured data for local business of my blog.

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